Style has been a part of who I am for as long as I can remember.

As a little girl, I carried my Fashion Plates everywhere I went, spending hours creating outfits and imagining how clothing could transform the way someone looked and felt. Long before image consulting became my profession, it was my passion. I was always the one helping family and friends choose what to wear, instinctively seeing how small details could make a tremendous difference in someone's confidence.

Today, that same passion has evolved into a career dedicated to helping people discover the most authentic expression of themselves through color and style.

But my journey into image consulting didn't begin with success. It began with disappointment.

Like many of my clients, I invested in professional color and style analysis services from a well-known franchise, trusting that the results would finally explain why certain colors had never felt quite right and narrowing my shopping to styles that suited my body best. Instead, both my color and style analyses missed the mark. The recommendations didn't reflect who I was, and despite my best efforts, they never truly worked or felt authentic.

That experience changed the trajectory of my career. What started as a simple Instagram account sharing my passion for color and style, evolved into a platform where I became a trusted educator and mentor to thousands of women.

Rather than accepting that certain style systems were simply limited, I became determined to understand why they had failed and how they could be improved. I immersed myself in formal education, studied under some of the most respected educators in the industry, and developed an approach that prioritizes precision over speed and personalization over templates. Because I believe every client deserves better than a ‘one-size-fits-all’ result.

Many style systems provide beautifully designed reports, but they're largely identical for everyone who shares the same "type." Once you're categorized, everyone receives the same guidance. That has never made sense to me.

Amanda with Judith Rasband

Since leaving the corporate world, I have been fortunate to study under some of the industry's most respected educators. My training includes a full year of formal image consulting education through Conselle Institute of Image Management by Judith Rasband, mastery-level certification in color analysis through International Image Institute under Karen Brunger, and advanced style training through Universal Style under Alyce Parsons and Michelle Horne.

Today, my work brings together multiple disciplines into one cohesive experience. Through personalized style analysis using the original Kibbe Image Identities combined with essences, precision color analysis using the comprehensive 23-palette system, and a cosmetics collection organized by seasonal palettes, I help clients understand every aspect of their personal image with exceptional depth and clarity. Whether we're working together virtually or in person, individually, with a friend, in a small group, or within a corporate environment, my goal remains the same: deliver the most thorough, individualized guidance possible.

Beyond working with clients, I am passionate about strengthening the image consulting profession itself. As an active member of the Association of Image Consultants International (AICI), I believe our industry grows stronger when consultants support one another rather than compete. I host a monthly collaboration call where consultants gather to exchange ideas, solve business challenges, and encourage one another under the philosophy that "a rising tide lifts all ships." Building a stronger profession benefits not only consultants, but every client we serve.

The greatest reward of my work isn't creating beautiful wardrobes, it's watching someone see themselves differently and appreciate their unique beauty - all the things about them that makes them special.

Confidence isn't about some big transformation. It's about finally understanding and embracing who you've been all along.